NCJ Number
8076
Date Published
1971
Length
288 pages
Annotation
EMPIRICAL STUDIES OF THE MARKETPLACE FOR SEXUAL MATERIALS WITH EMPHASIS ON RETAIL OUTLETS AND THEIR CUSTOMERS.
Abstract
THE FIRST THREE STUDIES PRESENT WHAT ARE ESSENTIALLY CASE STUDIES OF THREE DIFFERENT CITIES - DENVER, BOSTON, AND SAN FRANCISCO. THE AUTHORS OF EACH STUDY COME FROM DIFFERENT DISCIPLINES AND THEREBY FOCUS ON THE MARKETPLACE FROM SLIGHTLY DIFFERENT PERSPECTIVIES. MASSEY LOOKS AT DENVER WITH THE VIEWPOINT OF A MARKETING ECONOMIST FINKELSTEIN VIEWS BOSTON WITH THE EYES OF A LAWYER AND NAWY BRINGS A SOCIOLOGIST'S ORIENTATION TO HIS STUDY OF SAN FRANCISCO. THE GENERAL OBSERVATIONS REGARDING THE CHARACTERISTICS OF PATRONS OF ADULT BOOKSTORES AND MOVIES MADE IN THESE THREE COMMUNITY CASE STUDIES ARE CONFIRMED AND AMPLIFIED BY WINICK'S OBSERVATIONS OF PATRONS IN 10 OTHER COMMUNITIES. THESE OBSERVATIONS PROVIDE INFORMATION ABOUT THE LIMITS OF GENERALIZING ABOUT THE CHARACTERISTICS OF PATRONS AND DEMONSTRATE HOW THESE CHARACTERISTICS VARY SOMEWHAT ACCORDING TO THE DEMOGRAPHIC CHARACTERISTICS OF THE COMMUNITY IN WHICH A BOOKSTORE OR THEATER IS LOCATED. WINICK'S SECOND PAPER EXPLORES THE MOTIVATIONS OF PATRONS OF ADULT MOVIE THEATERS. THE LAST PAPER PROVIDES A CROSSNATIONAL PERSPECTIVE. KUTSCHINSKY LOOKS AT THE INDUSTRY FROM THE PRODUCERS' VIEWPOINT. HE PROVIDES A CASE STUDY OF COPENHAGEN TO COMPARE WITH THOSE OF DENVER, BOSTON, AND SAN FRANCISCO AND PRESENTS DATA ON THE ATTITUDES TOWARD PORNOGRAPHY OF THE CITIZENS OF COPENHAGEN. FOR THE OFFICIAL COMMISSION REPORT AND ACCOMPANYING TECHNICAL REPORTS SEE NCJ-008077, 008074, 008075, 009648, 009964, 009965, 009966, AND 009967. (AUTHOR MODIFIED)