NCJ Number
142829
Date Published
1992
Length
21 pages
Annotation
Recognizing that proper marketing of an adult-oriented educational program can be responsible for the program's success or failure, this publication is designed to help novice crime prevention and training practitioners conduct effective programs.
Abstract
The first thing to look at when considering an educational safety/security program involves whether a need exists for the program. Program developers should recognize that the target audience changes continually and that different courses of action need to be evaluated. Effective program marketing should incorporate risk management, information gathering, identification of the most appropriate alternative, and program evaluation (consumer satisfaction). Educational theories and practices are discussed, program presentation tips are offered, and potential stumbling blocks in the conduct of crime prevention programs are noted. Sources of additional information on marketing fundamentals and program development are cited. 7 references