NCJ Number
167270
Journal
Journal of Alcohol and Drug Education Volume: 42 Issue: 3 Dated: (Spring 1997) Pages: 18-26
Date Published
1997
Length
9 pages
Annotation
An experiment was designed in which 224 college students (80 males and 144 females) were exposed to one of three versions of a dramatic film in order to assess the effects of alcohol drinking portrayals on viewer attitudes.
Abstract
Three versions of "A Star Is Born" were shown: (1) presence version containing portrayals of alcohol drinking with the presence of its negative consequences; (2) absence version portraying alcohol drinking with no negative consequences; and (3) neutral version showing no alcohol drinking or negative consequences. Scores of attitudes toward alcohol drinking were computed and averaged to statistically test differences between film versions. As hypothesized, exposure to portrayals of alcohol drinking with its negative consequences elicited the least favorable attitudes toward alcohol drinking. Exposure to the presentation that did not show negative consequences produced the most favorable attitudes toward alcohol drinking. Supplemental data on differences obtained with the three film versions is appended. 21 references, 1 table, and 1 figure