NCJ Number
106718
Date Published
1987
Length
124 pages
Annotation
Written for crime prevention organizations and other nonprofit agencies, this hands-on manual for setting up press and publicity operations tells how to meet the media and how to present news in a timely, useful, and relevant fashion. Combining information about journalism and public relations, the manual uses examples from crime prevention activities.
Abstract
Organized in logical sequence from basic tools through putting together and selling a story to long-range planning, the manual shows readers how to link with national programs and resources and where to look for help at the local level. It explains the organization of a story, mechanical steps for developing and releasing news, placing the story, approaches to get media attention, and the requirements of different types of media. Advice is given on the special requirements of electronic media and the techniques of the problem of dealing with inaccurate reporting and the handling of bad news. Additional topics covered are use of the media as partners in publicity, public service advertising, and jointly sponsored events and programs, as well as ways to measure the success of a program and judge its effectiveness. Glossary and illustrations.