Intimate Partner Violence Prevention Program in an Asian Immigrant Community: Integrating Theories, Data, and Community

• NCJ Number: 240374
• Journal: Violence Against Women Volume: 18 Issue: 7 Dated: July 2012 Pages: 763-783
• Author(s): Mieko Yoshihama; Aparna Ramakrishnan; Amy C. Hammock; Mahmooda Khaliq
• Date Published: July 2012
• Length: 21 pages
• Grant Number(s): CE000507-04
• Sponsoring Agency: Ctr's for Disease Control and Prevention (CDC)
• Publication Format: Article
• Publication Type: Research (Applied/Empirical)
• Language: English
• Country: United States of America

Annotation

This article presents the development of a theoretically, empirically, and community-based IPV prevention program.

Abstract

To fill an existing gap in research and practice on intimate partner violence (IPV) in immigrant communities, the authors developed an IPV prevention program, called the Shanti Project, in an Asian Indian community in the Midwest. Building on the notion of shanti (harmony/peace), a cherished value and strength of the community, we created a communications campaign that combined social marketing and community-based participatory approaches. Recognizing the interactive influences of multiple levels of social ecology, campaign activities were designed to bring about changes at the individual, relationship/family, organization, and community levels. This article presents the development of this theoretically, empirically, and community-based IPV prevention program. Abstract published by arrangement with Sage Journals.