NCJ Number
250836
Date Published
2012
Length
1 page
Annotation
This fact sheet outlines the top 10 facts every law enforcement executive should know about social media regarding its features, how it works, and how it can affect a law enforcement agency and its community.
Abstract
First, social media is not a fad, as it has evolved into a cultural norm for how people and organizations communicate and interact with the growing number of social media users. Second, agency officers as individuals are likely using social media, which means agency leaders must acquaint them with appropriate uses and safety measures. Third, set goals and strategies for departmental use of social media. Fourth, engagement with the community through communication, solicitation of input, and responsiveness should be central in agency use of social media. Fifth, accept that the use of social media is an evolving process that begins with small steps that lead to a more substantial social media presence over time. Sixth, integrate multiple social media tools (e.g., YouTube, Twitter, and Facebook) in order to reach multiple audiences. Seventh, social media should be viewed as only one component of an overall strategy of communication and engagement with the community. Eighth, agency social media uses must be tailored to community needs based on a proper assessment of those needs. Ninth, although social media tools are free to users, their implementation and maintenance will require personnel resources. Tenth, research how other law enforcement agencies of similar size, resources, and community characteristics as one's own are using social media tools.