Leadership Skills Development Institute - Module 2 - Sessions 2 and 3, Part D - Strategies for Designing and Implementing A Resource Development Campaign

• NCJ Number: 83292
• Author(s): B Farrand
• Date Published: Unknown
• Length: 0 pages
• Grant Number(s): 79-CA-AX-011
• Sponsoring Agency: US Dept of Justice; Ctr for Community Change
• Corporate Author: US Dept of Justice
• Sale Source: Not Available Through National Institute of Justice/NCJRS Document Loan Program
• Language: English
• Country: United States of America
• Note: *This document is currently unavailable from NCJRS. Videotape, 56 minutes, color, 1 inch - The Institute was held in Berkeley Springs, W. Va., May 4-10, 1980. For complete set of tapes for this event, see NCJ-83281-83304.

Annotation

A program promoter and fundraiser suggests ways that community groups can mount a comprehensive development campaign, focusing on use of the media, public relations techniques, and fundraising strategies.

Abstract

Before attempting to get donations from foundations or companies, the organization should research the company to learn about its background in order to present a polished presentation. Much information about foundations can be found in the foundations' annual reports, which are easily obtained from the Foundation Center in Washington, D.C. Companies and foundations are interested in knowing about the organization's budget and should receive an informational packet describing the organization's purpose and contribution to the community. Organizations should request foundation support for a specific program rather than for general operating funds. Potential large donors can be found in various directories, including the telephone directory, lists of fraternities and sororities and civil rights organizations, business directory lists, lists from the Chamber of Commerce, and lists from other organizations that are not competing for the same type of funding. A general appeal campaign uses other methods, such as direct mail, door-to-door solicitation, and benefit events. For discussion of resource development strategies, see NCJ 83289-91 and 83293.