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MARKET POTENTIAL FOR A LOW COST BURGLARY ALARM SYSTEM FOR HOME AND BUSINESS APPLICATIONS IN HIGH CRIME SMSA'S (STANDARD METROPOLITAN STATISTICAL AREAS)

NCJ Number
32104
Author(s)
ANON
Date Published
1975
Length
152 pages
Annotation
STUDY TO DETERMINE PUBLIC CONCERN WITH BURGLARY, CONSUMER REACTIONS TO THE ALARM SYSTEM, CITIZEN GROUPS MOST LIKELY TO USE THE SYSTEM, AS WELL AS ACCEPTANCE OF THE SYSTEM AT DIFFERENT PRICE LEVELS.
Abstract
IN QUESTION WAS A BURGLARY ALARM FOR USE IN RESIDENCES AND SMALL BUSINESSES WHICH SIGNALS A BURGLAR'S PRESENCE AUDIBLY, COVERTLY TO A RESPONSE AGENCY, OR A COMBINATION OF THE TWO. THE STUDY WAS BASED ON INTERVIEWS WITH 472 HEADS OF HOUSEHOLDS AND 135 SMALL BUSINESSMEN IN NINE HIGH CRIME CITIES. THE STUDY CONCLUDED THAT THERE IS GOOD MARKET POTENTIAL FOR THE BURGLARY ALARM SYSTEM, BOTH AMONG RESIDENTS AND AMONG BUSINESSMEN IN HIGH CRIME S.M.S.A.'S. FOR FINDINGS FROM STUDIES CONCERNED WITH A CITIZEN'S ALARM SYSTEM, SEE NCJ-32103. (AUTHOR ABSTRACT MODIFIED)