NCJ Number
187342
Date Published
April 2001
Length
8 pages
Annotation
This publication updates the activities and progress associated with the National Youth Anti-Drug Media Campaign.
Abstract
Three major surveys that track U.S. teens' drug use and attitudes found that they are using drugs less often and have more critical attitudes toward drugs. This publication announces that the Office of National Drug Control Policy will present a satellite broadcast of a panel discussion on ecstasy on May 24, 2001, as part of a series on specific illicit drugs. The increasing teen use of club drugs and anabolic steroids prompted Oxygen Media, the Hollywood Reporter, and the U.S. Anti-doping Agency to partner with the National Youth Anti-Drug Media Campaign in initiating several entertainment-industry roundtable discussions about these drugs. The Campaign is also developing materials for youth leaders in faith-based organizations that will assist them in incorporating substance-abuse messages into existing programs. In fall 2000, mural events in seven cities around the country creatively expressed to other youth and their communities the one thing in their lives that stands between them and drugs. On www.freevibe.com, the Campaign's youth-oriented Web site, a new section of the site encourages visitors to post the interests and experiences in their lives that stand between them and drugs. Another new Campaign initiative is designed to reach youth with substance-dependent parents. Information is also provided on four print ads designed to reach adults in a position to influence children and youth not to use drugs. Other Campaign activities include efforts to reach American Indians and Alaska natives, a periodic e-mail messaging service that features the Campaign's latest initiatives, and the congressionally mandated pro bono matching strategy whereby media outlets must donate time or space for public service announcements equal to the full value of purchased advertising.