NCJ Number
192526
Date Published
April 2002
Length
9 pages
Annotation
This report provides an update (Spring 2002) of the activities of the National Youth Anti-Drug Media Campaign.
Abstract
The report first describes Campaign efforts to leverage the resources of America's businesses to reach more people with Campaign messages in more places, more often, and more persuasively. The program is also designed to engage and benefit community groups, youth-serving organizations, and other partners that are instrumental in building sustainability for the Campaign's messages. Another section of the report describes the Campaign's new initiative to educate Americans about the link between illicit drug use in the United States and acts of terror around the world. The initiative combines a range of activities -- print and broadcast advertising, in-school programming, online information, and community and news media outreach -- to raise awareness about the connection between drugs and terror and to engage youth and influential adults in drug prevention. This "Update" also announces the swearing in on December 7 of John P. Walters as the new director of the Office of National Drug Control Policy. Another section of the report provides information to parents about talking to their children about avoiding drug use during periods of stress. The report also discusses the drug-prevention work of community coalitions, the impact on local anti-drug efforts of grants under the Federal Drug-Free Communities Support Program, the publication of brochures to help Asian-American parents keep their kids drug-free, the co-occurrence of mental health and substance-use disorders, the faith community's efforts to help teens learn about drug prevention, and the use of the "Freevibe" website (www.freevibe.com) to engage teens in drug prevention.