Resonant Messages to Prevent Prescription Drug Misuse by Teens

• NCJ Number: 234824
• Journal: Journal of Alcohol & Drug Education Volume: 55 Issue: 1 Dated: April 2011 Pages: 38-52
• Author(s): Eric C. Twombly; Kristen D. Holtz; Christine B. Agnew
• Date Published: April 2011
• Length: 15 pages
• Grant Number(s): R44DA025375
• Sponsoring Agency: National Institute on Drug Abuse
• Corporate Author: KDH Research & Communication
• Publication Format: Article
• Publication Type: Report (Study/Research)
• Language: English
• Country: United States of America

Annotation

This paper explores the elements of prescription drug misuse prevention messages.

Abstract

Prescription drug misuse is a major health problem, particularly among teens. A key step in curbing misuse is the development of effective prescription drug prevention messages. This paper explores the elements of prescription drug misuse prevention messages that resonate with teens using data from focus groups with seventh and eighth grade students. In contrast to some previous research, students reported that messages with positive alternatives and refusal skills had little resonance, but scare tactic messages about prescription drug misuse resonated strongly. The data also suggest a substantial difference in message resonance between seventh and eighth grade students. Overall, the findings suggest the need to craft and target different types of messages for prescription drug misuse prevention to targeted teen audiences. (Published Abstract)