NCJ Number
209280
Date Published
2003
Length
95 pages
Annotation
This guide explains how to implement a "Too Smart to Start" program, which is a public education initiative that provides professionals and volunteers at the community level with materials and strategies to conduct an underage alcohol use prevention project.
Abstract
The objectives of the program are to increase the number of conversations between parents/caregivers and their 9- to 13-year-old children about the harms of underage alcohol use; to increase the percentage of this age group and their parents/caregivers who view underage alcohol use as harmful; and to increase public disapproval of underage alcohol use. The hallmark of the program's implementation is flexibility. Program designers offer information on the alcohol-use behaviors of 9- to 13-year-olds, a consistent message, and basic materials and strategies for delivering the core behavioral messages. It is expected that local specific data will be added in the program's implementation and that the information, messages, and materials will be tailored to local needs and problems. This guide discusses such issues as assessing the community's needs and resources, recruiting people to help in the program, planning and publicizing events and activities to reach target audiences, and increasing public awareness of the dangers of underage alcohol use. Among the practical suggestions and guidance are tips on creating, implementing, and updating an action plan; pointers on using the media to increase public awareness and publicize events; PowerPoint presentations (on CD) that can supplement public presentations on the project; and broadcast-quality audio public service announcements that can be used to help parents understand the harms of underage alcohol use. A list of resources and appended community needs assessment guide; profiles of the target audiences; State/national resources; talking points for PowerPoint presentations; quiz answers; events, activities, and communication products; and media formats