NCJ Number
122166
Journal
Druglink Volume: 4 Issue: 6 Dated: (November/December 1989) Pages: 10-12
Date Published
1989
Length
3 pages
Annotation
Customers of British drug programs are being showered with leaflets about AIDS concerning what is effective and what is not.
Abstract
Intended to introduce a topic, a leaflet should be well-planned, concise, and easy to understand. If the information to be conveyed is too complex or very straightforward, other communication methods, such as a booklet or handbill, should be considered. Other public education approaches used by drug agencies in Britian have included quizzes in youth clubs as a means of imparting information and poster projects. Educational opportunities are also present in the production process itself. When agencies design their own leaflet, they must first decide on the target audience (drug worker, drug user, teenager, adult). The designers should talk to the target audience and ask them what they need to know; their vernacular should be used in the leaflet which should balance cautions against high-risk behavior with examples of safe alternatives. The leaflet should be short, compact, and either letter-size or pocket-size. Successful ideas from other literature should be used and modified. A contact telephone number will compensate for dated information and unanswered questions.